Today millennial parents are very trend conscious and are willing to spend more on kid’s fashion. Parents are prone to buying kids clothing that reflect their own personal values and aesthetic sensibilities.
The rising middle class in emerging markets coupled with families with high disposable incomes result in lavish spending on children’s clothes.
There is a huge wave of celebrity mini- mes triggered by the leading celebrity offspring style mavens like North West, Harper Beckham, Suri Cruise, Prince George and Princess Charlotte. Caught in this new trend of adult fashion inspiring Children’s clothing all Luxury brands offer apparel and accessories for under 12s. Couture gowns with stunning mini me versions are available now. Little girls and boys have the opportunity now to wear iconic designer collections just like their parents, that makes their parents proud and happy too.
Many retailers have also hopped on to the bandwagon with trendy clothing being offered to the teen and tween population.
Jo Walker, an antiquarian and vintage fashion expert started twinning with her daughter Ivy accidentally and then continued the trend. She looks for entire outfits complete with shoes and accessories to coordinate with her daughter. 'She has always loved dressing up, even in costume, so it was one of those things that fitted her personality and mine too.'Jo says
There are also child celebrities who have made inroads into adult terrains. Their ideology is why wait to grow up when you can do everything as kids. There are mini models, DJs and entrepreneurs. At 10, Jade, daughter of actress Sally Farmiloe, was already a celebrity and an independent socialite. There is also DJ frost and DJ Skip who are professional DJs. These kids are fashion addicts, on the cusp between childhood and adulthood. And they get to live adulthood at adult prices. They wear designer clothes and accessories and lead celebrity lifestyles.
Kids wear fashion is moving fast and is definitely keeping up with adult fashion.
The internet is also playing a prominent role with social media awash with mini fashion influencers. Image conscious parents share their offspring’s latest look through social media. Kids are also extremely fashion conscious these days and are enthusiastic about experimental and offbeat clothing. Kids clothing has become a significant part of lifestyle segment now
There is also a huge demand for festive dressing, cute novelty costumes mommy and me dressing and personalization. It is indeed a case of small people equalizing big fashion.
Also a lot of designers are investing heavily in producing accessories for kids. Most of the top designers believe that a look without accessories will not be a real look.
Kids love comfort and cheerfulness. Hence kids clothing needs to be interesting but at the same time comfortable and safe. The code to play is to keep it simple and wearable and add an interest factor to it.
We at miinaniino orient ourselves on the child, giving them an opportunity to wear luxurious clothing, and if required give the mothers an opportunity to dress in kind playfully. Particular attention is given to safe workmanship and high quality.